![]() It’s a barrier from competition because most chains can’t do exactly what we do. Why?īirzon: It’s a highly differential complex model. They love the brand, and our goal is to grow it and take it nationwide.Īll of your restaurants are company-owned. What role is Stripes Group playing in Snooze?īirzon: We sold to Stripes at the end of 2016. Their guests are dying off, and we’re bringing a whole set of new people into our restaurants. That’s what sets us apart from First Watch, Denny’s and IHOP. ![]() That’s how he came up with the name.īirzon: We appeal to a broad demographic. He always hit the snooze button three times when he woke up. Why did the Schlegel brother’s name it Snooze?īirzon: Jon was racking his brain for a clever restaurant name. It surprises me about what goes on at Snooze. We didn’t invent the idea of day drinking, but we strive to take it to a whole new level. Where does the bar fit in?īirzon: People are drinking at 6:30 a.m. They’re connecting with their family and friends and having a good time.īut you’re only open for breakfast and lunch. If you visit a Snooze, it’s the only place where people aren’t on their phones. What specifically are you doing to attract millennials?īirzon: We are experiential. We offer high energy and loud music it’s not your grandparent’s breakfast spot. We have a full bar, a chef-driven menu, and all of our food is responsibly-sourced. Why would a consumer choose Snooze?īirzon: I would argue they’re not our competitors. You face competition from First Watch, Huddle House, IHOP, and Denny’s. Ultimately, it’s the license our guests give us to grow. ![]() Many restaurants have cut back on growth. What were the key factors?īirzon: We are fortunate enough to have a brand that is popular with both developers and our guests.
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